Website is a waste of revenue if they can’t generate leads or fulfills ROI. Therefore, it is important to have some effort on marketing for your website. To have a website is not enough nowadays, especially when the internet is getting bigger and bigger each second, and existing website floating like bubble in the sea.
But what if you don’t have any IT department or specialist in online marketing. It is true that online marketing is quite different from traditional marketing, but it doesn’t mean that you can’t make your own initiative in web marketing.
The following point will inspire you on how to start having more visitor to your website and increase bounce rate, thus, could increase the probability of having more prospective clients or customers.
Make Use of Every Materials
Whether just a plain promotional flyer, a simple banner or even official receipt, put your website on them. It don’t have to be big and bold either. Simply put at any corner of the layout. When customer really interested to know about you, they will find any information you put including web addresses.
Engage User to Contribute
It is simply by having some competition with worthy prizes. Research a bit about what is your main customer demographic to know what kind of prizes could make them interested. Make the competition feels like it is related to customer’s life or their experience of using the product or services. You could send a flyer or advertise on paper and tell them to log on to your website to join.
Sharing Useful Article in Website
You don’t really have to write a story to fill contents of the web. Finds some magazine related to your business, digest it and rewrite it in your own language. By doing this, visitor from search engine such as Google finding particular keywords could stumble across your website and later finds your product or services is what they are after. In this case, keyword is an important aspect on how to be seen by search engine. Just keep in mind to write better for visitor and not for search engine.
Online Customer Service
Prepare a detailed Frequently Asked Question (FAQ) and manuals of your product on the web. This way, you can ask them to simply visit your website for some help or troubleshooting. Ask web specialist to make online feedback form to handle customer complaint. Once they discover your website, it is possible that they will bookmark it for future reference.
Give Some Freebies
People love freebies. No doubt about it. Ask them to log on into web first and leave some contact information to get the freebies. Well what kind of freebies you can give that can be remembered by them? A desk calendar, a key chain, or simply a catalog of your products. Customers will feel appreciated and pleased when you care about them.
Conclusion
Web marketing shouldn’t be all about playing and hacking search engine to get better ranking or creating optimized landing page. We believe that web marketing should be balanced in off-line and on-line medium. Just remember that if you don’t come to the prospect, they wont come to you.
