Companies and organization see employees as one of its resources. To achieve company’s goal, the employer always strategize the workers to gain maximum efficiency. One of the ideas to meet this ambition in through empowering workers. Ettorre (1997) defines empowerment as employees having autonomous decision making capabilities and acting as partners in the business, all with an eye on the bottom line.

The essential of empowering workers is to get the best out of workers. With the concept, workers will work with different mentality, rather than just coming to office from 9-5 and do what ever being told, empowering workers encourage enterprising at executing tasks as well as treating employees as an asset to deliver best performance to drive the organization to its mission.

Caudron (1995, p. 34) provides the following characteristics of an organization’s environment that supports empowered employees:

1. The workplace has established self-directed teams.
2. Superiors freely share information about the company’s directions and goals with the entire employee base.
3. Employees receive training needed to achieve goals, whether specific work skills or educational issues, such as time management or leadership.
4. Employees continually develop new work skills.
5. Managers understand and respect the challenges of an empowering workplace by performing more as coaches instead of bosses. They empower gradually and systematically as team members are ready and do not expect or push for immediate results.
6. Employees are in control of the resources needed to meet their goals.
7. The company provides measurements to ensure idea effectiveness of the teams.
8. Team members are treated to continual positive feedback and reinforcement.

With this idea, another approach may be done in order to make the workers and their working environment at best potential to gain maximum result.

But what if you don’t have any IT department or specialist in online marketing. It is true that online marketing is quite different from traditional marketing, but it doesn’t mean that you can’t  make your own initiative in web marketing.

The following point will inspire you on how to start having more visitor to your website and increase bounce rate, thus, could increase the probability of having more prospective clients or customers.

Make Use of Every Materials

Whether just a plain promotional flyer, a simple banner or even official receipt, put your website on them. It don’t have to be big and bold either. Simply put at any corner of the layout. When customer really interested to know about you, they will find any information you put including web addresses.

Engage User to Contribute

It is simply by having some competition with worthy prizes. Research a bit about what is your main customer demographic to know what kind of prizes could make them interested. Make the competition feels like it is related to customer’s life or their experience of using the product or services. You could send a flyer or advertise on paper and tell them to log on to your website to join.

Sharing Useful Article in Website

You don’t really have to write a story to fill contents of the web. Finds some magazine related to your business, digest it and rewrite it in your own language. By doing this, visitor from search engine such as Google finding particular keywords could stumble across your website and later finds your product or services is what they are after. In this case, keyword is an important aspect on how to be seen by search engine. Just keep in mind to write better for visitor and not for search engine.

Online Customer Service

Prepare a detailed Frequently Asked Question (FAQ) and manuals of your product on the web. This way, you can ask them to simply visit your website for some help or troubleshooting. Ask web specialist to make online feedback form to handle customer complaint. Once they discover your website, it is possible that they will bookmark it for future reference.

Give Some Freebies

People love freebies. No doubt about it. Ask them to log on into web first and leave some contact information to get the freebies. Well what kind of freebies you can give that can be remembered by them? A desk calendar, a key chain, or simply a catalog of your products. Customers will feel appreciated and pleased when you care about them.

Conclusion

Web marketing shouldn’t be all about playing and hacking search engine to get better ranking or creating optimized landing page. We believe that web marketing should be balanced in off-line and on-line medium. Just remember that if you don’t come to the prospect, they wont come to you.

Many companies and organizations complained that they are facing challenges to develop their workers to work proactively and innovatively to achieve the company’s missions and goals, and due to this scenario, companies and organizations can’t gain their utmost performance and generate maximum profit. In other hand, the attitude of feeling ‘comfortable’ for what they already have in manner-they can eat, live and enjoy well, what for struggling and troubling themselves for improvement?

However towards companies and organizations, it is very important to continuously enhance their performance, both at management and at products or services provided to gain maximum profit to the company and indirectly fulfill the reason for its existence. One of the very important element to look into is the people themselves whom the ‘operator’ of the entire business activity.

Hence, today the world is talking on a logical and may be the proactive and effective solution for this scenario, developing workers to be enterprising and have the ‘entrepreneur factor’ at performing their work. Maybe these are some tips for manager in developing their subordinates at becoming more entrepreneurial at thinking & behavioral;

Make Everyone Feel like a Business Partner

Encouraging an entrepreneurial mindset goes beyond profit sharing and stock options. It’s a motivating attitude instilled in others by you, the manager. We see this attitude demonstrated and translated into profits in companies such as Hewlett- Packard, Southwest Airlines, Nordstrom, Intel, Starbucks, Wal-Mart, Microsoft, and hundreds of smaller companies, where employees are motivated to take exceptional pride in their work because they’re treated like business partners, not hired help.

You begin by understanding and acknowledging that employees today want a say in how the organization is being run. Their input can be extremely powerful, especially if they know and understand how the organization operates. By the way you interact with employees, you can help them begin thinking as entrepreneurs and feel more accountable for the organization meeting its goals.

5 Steps to Creating Entrepreneurial Thinkers

There are five steps you as a manager can take to help your employees think and act more like entrepreneurs on the job:

1. Explain The Organization
   If employees understand about the organization and their role in it, they can feel similarly motivated and much more likely to develop a positive attitude toward their jobs and their fellow employees.
2. Demonstrate How The Organization Operates and Generates Income
   When employees become aware of how the organization runs and how it spends and brings in money, they become more motivated to help make a difference. When you help your employees think in terms of the big picture and understand the domino effect of every action they take, you begin to instill in them an entrepreneurial mindset that creates a winning and motivated organization. You want to develop smart, skilled, and highly motivated employees who understand their role in helping the organization succeed.
3. Help Your Employees Understand the Competition
   When employees pull together to compete in the marketplace, their level of motivation rises when they understand just who and what they are competing against. Nothing brings a team together in tighter cooperation than the challenge of performing at higher and higher levels than its competitors, helping the organization to grow as a result.
4. Encourage Intelligent Risk-taking
   Management should help employees try new ways of doing their work, of experimenting to make improvements, and encourage and support them in taking those risks. “We want you to feel empowered and take risks—just don’t screw up!”
5. Inspire Innovative Thinking
   When organizations survive and thrive, it’s generally because managers know how to change with their situations—and sometimes keep ahead of the changes around them. That’s certainly so when they allow or even encourage innovative thinking among their employees. That means that managers need to help their employees feel motivated to try different things.

Entrepreneurship is not a trait that is inherent in an individual. It has to be cultivated over a period of time. Therefore if you want your employees to put more of themselves into their work, help them find more of themselves in it.

Keep in mind, then, this basic idea: if you want your employees to be motivated to do their best, help them feel as if they control their jobs, as if they belong to a community, and—most of all—as if they own the business.

Encouraging entrepreneurial thinking among can change their attitude towards the organization and themselves. This can get translated into a positive work atmosphere leading to employee satisfaction and profit for the organization.Entrepreneurial thinking is important today in order to tackle increased and sophisticated competition, enable change and facilitate an environment that brings out the best in an employee.

So, if every employee is dedicated to perform his best, definitely the company will earn its missions and aims! Imagine having entrepreneurs under one roof to make the company work; it will definitely GROWS your company!

Ref : Encouraging Entrepreneurial Thinking & Things You Must Know About Entrepreneurial Thinking

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Back to January, we started our Web and Multimedia division, to help utilize the web world as one of the marketing and advertising solutions for companies. So much things happened since then, with over 10 new websites launched. We have not stopped growing and catering the demands for marketing and advertising projects. Together with the launch of this website, we hope to spread our belief about marketing and advertising exponentially.

The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy.

The event manager is experts at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.

The Event Manager may become involved at the early initiation stages of the event. If the Event Manager has budget responsibilities at this early stage they maybe termed an Event or Production Executive. The early stages include:

1. Site surveying
2. Client Service
3. Brief clarification
4. Budget drafting
5. Cash flow management
6. Supply chain identification
7. Procurement, Scheduling
8. Site design
9. Technical design
10. Health and Safety

An Event Manager who becomes involved closer to the event will often have a more limited brief. The key disciplines closer to the event are:

1. Health & Safety
2. Crowd management
3. Logistics
4. Rigging
5. Sound
6. Light
7. Video
8. Detailed scheduling
9. Security

Source: About.com

• Client:
  Dapur Kayu Enterprise
• Duration:
  1 Month
• Job Scope:
  Graphic Design, Packaging Redesign
• Output:
  Packaging, Booth Counter, Display Rack

Sambal Nek Nor is authentic malay grilled chilli manufactured by Dapur Kayu Enterprise at Kota Kemuning, Klang. Our client needs a new image for their product prior to SMIDEX 2009. They approached us and we helped them by producing a new packaging design and booth design. We try to rediscover the authenticity and originality of the family descended recipe for the branding effort.

• Client:
  Kelab Rakan Muda SK. Jalan 3, B. B. Bangi
• Duration:
  1 Month
• Job Scope:
  Event Management, Event Operation
• Output:
  Branding, Marketing Materials, Graphic Design, Website

Student Entrepreneurship Program (STEP) was developed by Innovate Smart to enhance the creativity among the school students in business development.

This events was held at SMK Jalan Tiga, Bandar Baru Bangi, Selangor organized by “Kementerian Belia dan Sukan”, Kelab Rakan Muda Wira Usaha, collaborated with Innovate Smart.

Through this programs, the participants could learn and experiencing the reality and the challenges of the real business life.

• Client:
  ETI TECH (M) Sdn. Bhd.
• Duration:
  2 Month
• Job Scope:
  Event Management, Event Operation
• Output:
  Branding, Marketing Materials, Graphic Design, Website

ETI Challenge 2009 aims to provide a platform for undergraduate students to gain inspiration and develop innovation through creative thinking and real action simulation.

With a very dynamic concept, this competition will unleash students’ talents in creating competitive selling strategies and their entrepreneurial skills by testing a very important element in real time business marketing strategies.

Armed with these ideas and concepts, participants get to test out and execute their ideas in real life! Participants will definitely learn and discover their talents as they undergo this competition with knowledge discovery, guidance from advisors and real life experience in testing out ideas during the competition.

• Client:
  Medicircle Sdn. Bhd.
• Duration:
  2 month
• Job Scope:
  Design, Development, Deployment, Delivery, Maintenance
• Output:
  20 Pages Multi-language CMS Website

Az-Zahrah Islamic Medical Center is a premier islamic medical centre in Selangor. They had an old static HTML only website which had run out of maintenance. They met us and we sorted out all the possibilities they can get in a new website. This new website is a hit with average of 200 visits per day. View Website

• Client:
  Nu-in Corner
• Duration:
  3 weeks
• Job Scope:
  Graphic Design, Interior, Signage
• Output:
  Signages, Interior Sticker, Menu

Nuin is a very special family restaurant which highlight authentic Perak cuisine such as Laksa Perak, Popia Taiping and Mee Rebus Menara Condong. They want to relocate their premise to a new location near city centre of Bandar Baru Bangi. To accompany their relocation, they meet us to propose for a new set of signage and interior graphic of the restaurant.