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	<title>Innovate Smart &#187; web</title>
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		<title>5 Simple Web Marketing</title>
		<link>http://www.innovatesmart.com.my/article/5-simple-web-marketing/</link>
		<comments>http://www.innovatesmart.com.my/article/5-simple-web-marketing/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 07:01:26 +0000</pubDate>
		<dc:creator>Innovate</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.innovatesmart.com.my/?p=369</guid>
		<description><![CDATA[Website is a waste of revenue if they can&#8217;t generate leads or fulfills ROI. Therefore, it is important to have some effort on marketing for your website. To have a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-372" title="Web Marketing" src="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/building-revisited_1024-280x158.jpg" alt="Web Marketing" width="280" height="158" />Website is a waste of revenue if they can&#8217;t generate leads or fulfills ROI. Therefore, it is important to have some effort on marketing for your website. To have a website is not enough nowadays, especially when the internet is getting bigger and bigger each second, and existing website floating like bubble in the sea.</p>
<p>But what if you don&#8217;t have any IT department or specialist in online marketing. It is true that online marketing is quite different from traditional marketing, but it doesn&#8217;t mean that you can&#8217;t  make your own initiative in web marketing.</p>
<p>The following point will inspire you on how to start having more visitor to your website and increase bounce rate, thus, could increase the probability of having more prospective clients or customers.</p>
<h4>Make Use of Every Materials</h4>
<p>Whether just a plain promotional flyer, a simple banner or even official receipt, put your website on them. It don&#8217;t have to be big and bold either. Simply put at any corner of the layout. When customer really interested to know about you, they will find any information you put including web addresses.</p>
<h4>Engage User to Contribute</h4>
<p>It is simply by having some competition with worthy prizes. Research a bit about what is your main customer demographic to know what kind of prizes could make them interested. Make the competition feels like it is related to customer&#8217;s life or their experience of using the product or services. You could send a flyer or advertise on paper and tell them to log on to your website to join.</p>
<h4>Sharing Useful Article in Website</h4>
<p>You don&#8217;t really have to write a story to fill contents of the web. Finds some magazine related to your business, digest it and rewrite it in your own language. By doing this, visitor from search engine such as Google finding particular keywords could stumble across your website and later finds your product or services is what they are after. In this case, keyword is an important aspect on how to be seen by search engine. Just keep in mind to write better for visitor and not for search engine.</p>
<h4>Online Customer Service</h4>
<p>Prepare a detailed Frequently Asked Question (FAQ) and manuals of your product on the web. This way, you can ask them to simply visit your website for some help or troubleshooting. Ask web specialist to make online feedback form to handle customer complaint. Once they discover your website, it is possible that they will bookmark it for future reference.</p>
<h4>Give Some Freebies</h4>
<p>People love freebies. No doubt about it. Ask them to log on into web first and leave some contact information to get the freebies. Well what kind of freebies you can give that can be remembered by them? A desk calendar, a key chain, or simply a catalog of your products. Customers will feel appreciated and pleased when you care about them.</p>
<h3>Conclusion</h3>
<p>Web marketing shouldn&#8217;t be all about playing and hacking search engine to get better ranking or creating optimized landing page. We believe that web marketing should be balanced in off-line and on-line medium. Just remember that if you don&#8217;t come to the prospect, they wont come to you.</p>
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		<title>New Website Launched!</title>
		<link>http://www.innovatesmart.com.my/news/new-website-launched/</link>
		<comments>http://www.innovatesmart.com.my/news/new-website-launched/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 05:58:25 +0000</pubDate>
		<dc:creator>Innovate</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.innovatesmart.com.my/v2/?p=131</guid>
		<description><![CDATA[After nearly 2 month of development, we are ready to launch our website to public. We are glad to tell that this new website is using highly acclaimed semantic blog [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/v2_news.gif" title="V2" rel="lightbox[131]"><img class="aligncenter size-full wp-image-176" title="V2" src="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/v2_news.gif" alt="V2" width="610" height="229" /></a>After nearly 2 month of development, we are ready to launch our website to public. We are glad to tell that this new website is using highly acclaimed semantic blog publishing platform: <a href="http://www.wordpress.org/" target="_blank">WordPress</a>. That&#8217;s mean you would not just see our portfolio, but also our articles and news along in the same site.</p>
<p>Browse our portfolio and click on top right of every thumbnail to see only the department written on the link. Browse to the contact page to give comments or suggestion, if not a request for quotation. Need to know us more? Just browse about us. You might also want to be our fan on our <a href="http://www.facebook.com/pages/Innovate-Smart/139417032151">Facebook Page</a> or read our latest <a href="http://www.innovatesmart.com.my/v2/feed/">RSS Feed</a> which might interests you.</p>
<p>Back to January, we started our Web and Multimedia division, to help utilize the web world as one of the marketing and advertising solutions for companies. So much things happened since then, with over 10 new websites launched. We have not stopped growing and catering the demands for marketing and advertising projects. Together with the launch of this website, we hope to spread our belief about marketing and advertising exponentially.</p>
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		<title>AZIM New Website</title>
		<link>http://www.innovatesmart.com.my/portfolio/azim-new-website/</link>
		<comments>http://www.innovatesmart.com.my/portfolio/azim-new-website/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 08:13:22 +0000</pubDate>
		<dc:creator>Innovate</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.innovatesmart.com.my/v2/?p=5</guid>
		<description><![CDATA[

Client:
Medicircle Sdn. Bhd.
Duration:
2 month
Job Scope:
Design, Development, Deployment, Delivery, Maintenance
Output:
20 Pages Multi-language CMS Website

Az-Zahrah Islamic Medical Center is a premier islamic medical centre in Selangor. They had an old static HTML [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/azim_web_1.jpg" title="AZIM Website" rel="lightbox[5]"><img class="aligncenter size-large wp-image-163" title="AZIM Website" src="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/azim_web_1-610x457.jpg" alt="AZIM Website" width="610" height="457" /></a></p>
<ul class="grid_4 alpha">
<li><strong>Client:</strong><br />
Medicircle Sdn. Bhd.</li>
<li><strong>Duration:</strong><br />
2 month</li>
<li><strong>Job Scope:</strong><br />
Design, Development, Deployment, Delivery, Maintenance</li>
<li><strong>Output:</strong><br />
20 Pages Multi-language CMS Website</li>
</ul>
<p class="grid_4 omega">Az-Zahrah Islamic Medical Center is a premier islamic medical centre in Selangor. They had an old static HTML only website which had run out of maintenance. They met us and we sorted out all the possibilities they can get in a new website. This new website is a hit with average of 200 visits per day.<span class="clear whitespace">&nbsp;</span><a class=" grid_2 alpha button" href="http://azzahrah.my/">View Website</a></p>
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		<title>ETI Challenge Website</title>
		<link>http://www.innovatesmart.com.my/portfolio/eti-challenge-website/</link>
		<comments>http://www.innovatesmart.com.my/portfolio/eti-challenge-website/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 08:41:29 +0000</pubDate>
		<dc:creator>Innovate</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.innovatesmart.com.my/v2/?p=13</guid>
		<description><![CDATA[

Client:
ETI TECH (M) Sdn. Bhd.
Duration:
2 Month
Job Scope:
Design, Development, Deployment, Delivery, Maintenance
Output:
20 Pages CMS Website

ETI Young Entrepreneur Challenge is a special entrepreneurial competition targeted at university and college students intentionally to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/eti_web_1.jpg" title="ETI Challenge Website" rel="lightbox[13]"><img class="aligncenter size-large wp-image-161" title="ETI Challenge Website" src="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/eti_web_1-610x373.jpg" alt="ETI Challenge Website" width="610" height="373" /></a></p>
<ul class="grid_4 alpha">
<li><strong>Client:</strong><br />
ETI TECH (M) Sdn. Bhd.</li>
<li><strong>Duration:</strong><br />
2 Month</li>
<li><strong>Job Scope:</strong><br />
Design, Development, Deployment, Delivery, Maintenance</li>
<li><strong>Output:</strong><br />
20 Pages CMS Website</li>
</ul>
<p class="grid_4 omega">ETI Young Entrepreneur Challenge is a special entrepreneurial competition targeted at university and college students intentionally to unleash creative minds among them by offering a competent new product in Malaysia to be market. They are given start-up capitals and ready-stock product for them to begin with. This website has a membership and personal blog features. <span class="clear whitespace"> </span><a class=" grid_2 alpha button" href="http://etichallenge.com/">View Website</a></p>
]]></content:encoded>
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		<item>
		<title>Bangi Dialysis Centre</title>
		<link>http://www.innovatesmart.com.my/portfolio/bangi-dialysis-centre/</link>
		<comments>http://www.innovatesmart.com.my/portfolio/bangi-dialysis-centre/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 09:23:10 +0000</pubDate>
		<dc:creator>Innovate</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.innovatesmart.com.my/v2/?p=17</guid>
		<description><![CDATA[

Client:
Bangi Dialysis Sdn. Bhd.
Duration:
3 weeks
Job Scope:
Design, Development, Deployment, Delivery
Output:
5 Pages CMS Website

Bangi Dialysis Centre is a dialysis centre which provide renal dialysis treatment located at Bandar Baru Bangi, Selangor. They [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/bdc_web_1.jpg" title="BDC Website" rel="lightbox[17]"><img class="size-large wp-image-32 aligncenter" title="BDC Website" src="http://www.innovatesmart.com.my/v2/wp-content/uploads/2009/10/bdc_web_1-610x435.jpg" alt="BDC Website" width="610" height="435" /></a></p>
<ul class="grid_4 alpha">
<li><strong>Client:</strong><br />
Bangi Dialysis Sdn. Bhd.</li>
<li><strong>Duration:</strong><br />
3 weeks</li>
<li><strong>Job Scope:</strong><br />
Design, Development, Deployment, Delivery</li>
<li><strong>Output:</strong><br />
5 Pages CMS Website</li>
</ul>
<p class="grid_4 omega">Bangi Dialysis Centre is a dialysis centre which provide renal dialysis treatment located at Bandar Baru Bangi, Selangor. They want to have an online presence that they can promote themselves.<span class="clear whitespace"> </span><a class=" grid_2 alpha button" href="http://bangidialysis.my/">View Website</a></p>
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